NICKNAMES

 he McHale Report's managing editor Scott Steinbeck was working at his desk in historic downtown when Max Maxwell, dean of the RGV sportswriters, approached him.

"Don't you like Jason Moody, the BISD's new public information officer?" asked Maxwell.

"He's neither here nor there for me. He seems like a pleasant enough fellow to me. Why?"

"How did 'The Jackal' occur to you as a nickname?"

"It's always fun to welcome a new face with a nickname. It makes him or her nervous because they lose sleep trying to ascertain the implications of being branded."

"Then why 'The Jackal' for Moody?"

"I have a predilection for alliteration and Jason and Jackal seemed to flow. I was thinking on the fly. Why. Do you have something better?"

"It fits within your alliteration style. Call him Jason 'La Monarca' Moody."

"I can go with that. Any particular reason on your part of that designation?"

"For some instinctual reason it just seems to work. It's like poetry that you don't understand, but you like."

"You're the dean, big guy. As our good buddy Rick Lepre says: 'Nobody argues with Max.' From now on it's Jason 'La Monarca' Moody."

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